Team

Iulian is a highly experienced trainer, consultant, and organisational development expert with over three decades of hands-on experience in corporate learning and talent development. His career spans 15 years at Philip Morris International, where he designed and delivered training programs for Sales and Marketing teams, and held key leadership roles including National Training Coordinator and Organisational Development Manager in Romania, Croatia, and Bosnia & Herzegovina.

During his time at PMI, Iulian led numerous initiatives in recruitment, talent development, and performance management—including assessment and development centres and succession planning programs.

For the past 16 years, as co-owner and lead consultant at Focus Plus, Iulian has delivered training, coaching, and teambuilding programs for a broad portfolio of national and international clients. His work has supported organizations such as GXO, CEVA Logistics, Coca-Cola, Vodafone, FrieslandCampina, Michelin, Kaufland, Dacia Renault, ExxonMobil, Bosch, and many others across industries including logistics, automotive, FMCG, retail, and energy.

Iulian is a certified trainer for Situational Leadership® and a certified facilitator for the REACH Methodology for Strategic Thinking. He has collaborated on international projects with leading training providers such as Schouten & Nelissen (The Netherlands), Kantar Retail (UK), and Invalio (France).

He holds a degree in Mechanical Engineering, completed a Master Trainer Program in France in 2003, and is a graduate of the International Coaching Academy (2014).

Since June 2019, Iulian has served as Lead Trainer and Managing Partner of Schouten Romania, working in both Romanian and English. He brings a unique combination of technical expertise, cross-cultural experience, and facilitation excellence to every client engagement.

Ciprian brings over three decades of multidisciplinary experience across engineering, international sales leadership, and performance-focused training and consultancy. His professional journey spans: 7 years as an Expert Engineer in the nuclear energy sector, working in a high-tech industrial environment at a Nuclear Power Plant; 15 years in FMCG sales and general management, leading national sales organisations for Philip Morris in Romania, Croatia, Bosnia and Herzegovina, Macedonia, Albania, and Kosovo; 17 years of training and consultancy as co-founder of Focus Plus, specialising in Sales Force Effectiveness programs

As a trainer and consultant, Ciprian has delivered impactful training and coaching programs for clients including Lafarge, Schneider Electric, Onduline, Samsung, ISS, Michelin, and ExxonMobil. His work has taken him across the globe—from Romania to the USA, Canada, India, Malaysia, Egypt, and France.

In collaboration with the Bucharest Academy of Economic Studies (ASE) and AGORA University (Oradea), he has co-developed programs in Entrepreneurial Skills, Managerial Development, and Career Counseling.

Ciprian is an International Coaching Federation (ICF)-accredited coach, a certified trainer for Situational Leadership II®, and a certified facilitator for the REACH Methodology for Strategic Thinking.

He holds a Diplomat Engineer degree from the Polytechnic Institute of Iași and a Master’s degree in European Economics and Finance.

Since June 2019, Ciprian has served as Lead Consultant and Managing Partner at Schouten Romania, where he combines strategic insight, technical rigour, and a global perspective to support individual and organisational development.

Ștefania brings a rich blend of academic expertise and practical experience in communication, personal development, and the application of sociological insight to human dynamics. With an international education in interpersonal and intercultural communication, cognitive science, and social theory, she holds a BA in Media and Communications from the University of Sussex (UK) and an MA in Cognition and Communication from the University of Copenhagen (Denmark).

Currently, she is a final-year PhD candidate in Sociology and Philosophy at the University of Bucharest, where she also teaches seminars in English and mentors undergraduate students on their theses.

Ștefania has played a key role in two major EU-funded gender equality projects spanning 2021 to 2028 at the University of Bucharest, managing communications and supporting project coordination—leading impactful communication strategies and cross-border collaboration, driving transformation across research and governance structures.

Her academic and professional journey is grounded in a deep interest in human subjectivity—how people think, feel, and relate to themselves and one another. She explores the emotional, cognitive, and cultural mechanisms that help individuals move beyond unconscious biases and into shared understanding and empathy, opening pathways for the expansion of knowledge.

Ștefania has been driving business development and co-delivering Emotional Intelligence workshops and teambuilding programs since 2019. She is an ANC-accredited Trainer and Counselor for Personal Development, and works fluently in both Romanian and English.

Corina brings over 20 years of corporate experience, including senior roles in Marketing, Business Planning, and Development within a Top 100 Forbes-listed company. Her international experience—having lived and worked for 8 years in Serbia, Switzerland, and Israel—has shaped her ability to thrive in culturally diverse environments and connect with people across different contexts.

Since 2014, Corina has pursued an independent consulting path, partnering with medium and large organisations to support team maturity and leadership development. Her expertise lies in designing and delivering programs focused on Emotional Intelligence, Coaching Systems, and Leadership Skills. She has also developed and implemented an innovative Performance Management Model centered on cultivating effective feedback practices.

Corina is certified in The Leadership Circle Profile™, a 360° leadership assessment and development tool for individuals and teams. She works closely with leaders to help them navigate change, confront challenges with clarity, and lead with purpose and agility in today’s dynamic environments.

Her approach combines strategic insight with deep emotional intelligence. Corina is known for her ability to engage at all levels of an organization, creating meaningful development experiences that build adaptive leadership and long-term capability.

She holds a degree in Economics and Management from the West University of Timișoara and is an ICF-accredited coach.

Since June 2019, Corina has been a Trainer and Consultant at Schouten Romania. She is proficient in Romanian, English, and Italian.

Roman brings nearly two decades of experience in Sales, with the last 13 years dedicated exclusively to training, coaching, and human capital development. His background includes key roles at Altex, Efes Romania, Philip Morris International, and SAB Miller, where he contributed to the design and delivery of educational programs for Sales and Trade Marketing teams, as well as coordinated large-scale training initiatives.

As HR Manager at SAB Miller (URSUS), Roman led the development of “The Learning Path”, a comprehensive, multi-level, multi-annual training program for the Sales and Marketing departments—an initiative that remains a highlight of his corporate learning career.

Since then, Roman has focused on designing and delivering customised training programs with a strong emphasis on people development and practical learning experiences. His client portfolio includes BCR, Codecs, INA Schaeffler, Sika Romania, Pernod Ricard, Ropharma, ANSIT, AIESEC, ISS Romania, and Casa Auto Brașov, among others.

A strong advocate for Emotional Intelligence (EQ), Roman integrates EQ frameworks into his sessions to ensure a balanced mix of theory, practice, and personal insight. He is known for creating impactful, surprising learning experiences that resonate with participants long after the session ends.

Roman also incorporates coaching techniques into on-the-job training, helping individuals identify their unique paths to performance and growth. He is a certified coach through the International Coaching Academy and an international trainer in Points of You™ methodology.

Roman holds an MBA in Client Relationship Management from the Open University London and a Master’s Degree in Marketing and Business Communication from Vasile Alecsandri University, Bacău.

Since June 2019, Roman has been a Trainer and Consultant with Schouten Romania, delivering development programs with insight, empathy, and energy.

Anca brings over 17 years of experience in training, consultancy, and organisational development, working as an entrepreneur, trainer, and HR consultant. Her expertise spans business development, talent management, sales effectiveness, and the design and coordination of management and departmental development programmes.

She began her career in HR in 1997 as Regional Director for CODECS, representing the Open University Business School (UK) in Romania. In 2001, Anca co-founded her own training company, continuing her journey in leadership development and organisational growth.

Anca has extensive experience in designing and managing people development programmes across both private and public sectors. Her work covers a wide range of themes including communication, leadership, team effectiveness, sales and customer experience, managerial skills, change and transition management, and negotiation.

Working alongside a strong network of professionals, Anca has led training and consultancy projects for a broad portfolio of clients including Nobel Automotive, Adient, E.ON Group Romania, Petrom, Romgaz, Metro Cash & Carry, Carrefour Express, Lafarge Romania, Veolia Energie, the National Agency for Mineral Resources, Brau Union/Heineken, Cambric/Tata Technologies, Ropharma, Bioeel, Gedeon Richter, Schaeffler Romania, Quin, Medlife, Sika, Țiriac Auto, and Auto Italia.

Anca holds a professional degree in Management from the Open University Business School (UK), and certifications in Project Management (Computing for Commerce and Industry, UK), and Executive Coaching from the Academy of Executive Coaching (UK). She is also certified in the Hogan Assessment Systems® methodology and in Points of You™.

Since joining Schouten Romania, Anca continues to bring depth, structure, and insight to her work with leaders and teams across industries.

Florin is a seasoned professional with over 25 years of experience in business practice, executive management, and corporate training. His background spans marketing and sales, adult education, and project management, with a strong ability to connect across cultures and business environments.

As a management consultant, Florin has supported high-impact projects across the Middle East, Asia, North America, and Europe. He has advised on marketing optimisation for the world’s largest tobacco company, sales team development across the Gulf region and China for the world’s largest cement producer, and e-learning design for small business owners in Canada.

As a corporate trainer, he has delivered programmes for major international brands including Marlboro, Chesterfield, L&M, Ballantine’s, Lafarge, Jim Beam, MOL, SABIC, KPC, Lysol, and Calgon. During his time at Philip Morris, he led training and commercial development initiatives across Central and Eastern Europe, serving as project manager for sales information systems, large-scale retail censuses, and national brand campaigns.

Florin holds a PhD in Communication and Culture (Ryerson-York Universities, Toronto), an MBA in E-Business (University of New Brunswick, Canada), an Executive MBA (ASEBUSS Bucharest & Washington University, Seattle), and an engineering degree in radio navigation.

Since June 2019, Florin has been working as a senior trainer and consultant for Schouten Romania, operating professionally in both English and Romanian. He holds dual citizenship Canadian & Romanian, and commutes between Europe and the Middle East for professional engagements..

Șerban has built his professional expertise across both the USA and Romania, with a career spanning coaching, facilitation, and leadership development. He is an internationally accredited Master Certified Coach (MCC) with the International Coaching Federation and has previously led the Federation’s Local Chapter. Thirteen years ago, he served as Senior Partner for Marshall Goldsmith CEE, where he led high-level executive coaching projects, including CEO-level implementations.

He has collaborated with international institutions such as the Italian School, contributing to board-level initiatives as a regional partner for the Balkans. Șerban is frequently invited by corporate teams to act as a facilitator and mediator, helping interpret the results of performance diagnostics and uncover meaningful insights to guide future action.

Since 2003, he has delivered training projects in banking, B2B, and telecom sales, working with clients including Raiffeisen, Piraeus, BCR Asigurări, RTC, Mobifon, and Telemobil. In 2005, he launched the Goodyear Sales Academy, a long-running development programme for Goodyear’s partners, which later expanded to include board-level and high-potential talent. This was followed by the launch of the Premio Academy in 2009, a strategic retail project that contributed to the opening of 48 Goodyear service centres.

Șerban graduated as a mechanical engineer from the Polytechnic Institute (TCM, 1990), holds an Executive MBA in General Management (2000), and is certified by the International Coaching Academy (2009). He has been a Master Certified Coach with the ICF since 2020.

Since joining Schouten Romania, Șerban has continued to bring strategic thinking, coaching depth, and facilitation expertise to leadership development projects.

Maria is a trainer, coach, and psychologist with eight years of experience in organisational development. She has worked extensively in recruitment, performance management, and training.

She is an Associate Certified Coach accredited by the International Coaching Federation and holds a Master’s Degree in Organisational Psychology as well as a Bachelor’s Degree in Psychology.

Maria has delivered numerous programmes focused on enhancing leadership competencies, including active listening, assertive and non-verbal communication, and building resilience to negative feedback and conflict. She also has experience designing and implementing complex assessment centres aimed at selecting top talent for key organisational roles.

In addition, she supports organisational climate optimisation through individual coaching and counselling sessions.

Since June 2019, Maria has been working as a trainer and consultant for Schouten Romania.

Dejan has over 25 years of experience in sales, management, and training across the Adriatic region. After 15 years in the tobacco industry, including serving as Country Manager for Philip Morris Macedonia and Kosovo, he transitioned to lead Ferrero’s distribution team in Bulgaria. He then returned to Macedonia to head sales at Cisco Systems, covering Macedonia, Kosovo, and Albania.

Dejan has demonstrated his training expertise through programmes delivered to field sales teams and management for clients such as Diageo, Imperial Tobacco, Nestlé, Zott, and Castrol. His training programmes are licensed by the Centre for Adult Education in Skopje.

In addition to his commercial work, Dejan is an associate lecturer at the Faculty of Business Economy and its Institute in Skopje. He is currently enhancing his formal education by pursuing studies in Social Sciences at the University of St. Cyril and Methodius.

Fluent in several languages of the former Yugoslav states, Dejan leverages his extensive regional network and deep understanding of local cultures and markets in his work.

Since June 2019, Dejan has been working as a trainer and consultant for Schouten Romania, focusing on the Adriatic region.

Tzvetan began his career with Philip Morris Bulgaria in 1992, progressing through roles in merchandising, team supervision, business development, and major client management. He has held international assignments in Ukraine, Macedonia, Albania, and Serbia, demonstrating a strong ability to navigate diverse cultural environments.

After 18 years at Philip Morris International, where he led the sales team in Bulgaria, Tzvetan continued his career as head of sales and distribution for Ferrero Bulgaria. He then served as Director of Business Development for Bulgartabac, expanding the company’s international tobacco business across Western Europe and the Adriatic region.

Between 2010 and 2018, Tzvetan worked as a Business Partner at Focus Plus, delivering projects for clients such as Onduline and Pierre Fabre DC. His expertise includes salesforce effectiveness, strategic thinking, and change management.

Tzvetan holds a degree in Computer Science and Microelectronics Engineering (1990) and is fluent in Bulgarian, English, Russian, and Serbian.

Since June 2019, he has been working as a trainer and consultant for Schouten Romania, focusing on Bulgaria.